Alexandria's Services

Correspondence Analysis

Correspondence analysis is a data analysis technique that enables you to study surveyor demographic data by characterizing the associations between the levels of two or more categorical variables.

You can use correspondence analysis to produce graphical representations of the information in a table of frequency counts. It is a powerful exploratory technique, in particular for situations where the categorical variables have many levels.

Questions you can answer with Correspondence Analysis include:

  • Who are my customers?
  • Who else should be my customers?
  • Who are my competitors' customers?
  • How are my products positioned relative to my competitors' products?
  • How can I reposition my existing products?
  • What new products should I create?
  • Who should I target with my new message?
Alexandria Marketing Research Group, Inc. 212 1/2 W. 5th St., Joplin, MO 64801, Phone: 888.420.8884
Revision Date June 5, 2008