analysis is a data analysis technique that enables you
to study surveyor demographic data by characterizing
the associations between the levels of two or more categorical
You can use correspondence analysis to produce graphical
representations of the information in a table of frequency
counts. It is a powerful exploratory technique, in particular
for situations where the categorical variables have
you can answer with Correspondence Analysis include:
are my customers?
else should be my customers?
are my competitors' customers?
are my products positioned relative to my competitors'
can I reposition my existing products?
new products should I create?
should I target with my new message?