provide our customers with ethical, educational and
developmental guidance through marketing and operational
research (presentation), performed with proven marketing
and operational research tools that best meet the goals,
needs, and expecatations of our customers.
Marketing Research Group, Inc. - Company Name Origin
was founded in 332 B.C. on the Pharos island by Alexander
the Great, king of Macedonia. He planned the city as
one of the finest ports of the ancient world, where
a famous lighthouse, considered one of the Seven Wonders
of the World, lit the ships' path. Alexandria also became
the capital of Egypt, where numerous palaces, libraries,
and influential schools were build. The city developed
into the literary and scientific center of the ancient
world. Its location also made it the center of commerce
between the East and the West.
virtual port, like Alexandria, can be a lighthouse for
organizations that need guidance to plot their position
on the sea of commerce. This research center should
be a safe haven for knowledge that lights the way through
business storms. Companies, like ships, cannot carry
all of the necessary knowledge and may need external
resources. Our resources help to provide you with interpretation
of complex scientific information in an understandable
and useful language. We are interested in the pragmatic
application of business science tools to help businesses
know what direction the winds are blowing, know which
direction will be most successful, identify where they
are in relationship to where they are going, and know
how fast they are moving.
you identify which direction the winds are blowing?
you know which direction will be most successful?
you know where your organization is in relationship
to where you are going?
you know how fast you are moving?
you need help with answers to these questions, contact
Satisfaction Measurement/ Quality of Work Life Measurement
– Financial Plan
Business – Planning Grid
Tactical, and/or Operational Planning
Equation Modeling (SEM)
Analysis/ Conjoint Analysis
Marketing Association Code of Ethics
of the American Marketing Association are committed
to ethical professional conduct. They have joined together
in subscribing to this Code of Ethics embracing the
of the Marketer
must accept responsibility for the consequences of
their activities and make every effort to ensure that
their decisions, recommendations and actions function
to identify, serve and satisfy all relevant publics:
customers, organizations and society.
Professional Conduct must be guided by:
basic rule of professional ethics: not knowingly to
The adherence to all applicable laws and regulations;
The accurate representation of their education, training
and experience; and
The active support, practice and promotion of this
Code of Ethics.
shall uphold and advance the integrity, honor and
dignity of the marketing profession by:
honest in serving consumers, clients, employees,
suppliers, distributors, and the public;
knowingly participating in conflict of interest
without prior notice to all parties involved; and
equitable fee schedules including the payment or
receipt of usual, customary and/or legal compensation
for marketing exchanges.
and Duties of Parties in the Marketing Exchange Process
in the marketing exchange process should be able to
and services offered are safe and fit for their
about offered products and services are not deceptive;
parties intend to discharge their obligations, financial
and otherwise, in good faith; and
internal methods exist for equitable adjustment
and/or redress of grievances concerning purchases.
is understood that the above would include, but
is not limited to, the following responsibilities
of the marketer:
the area of product development and management:
of all substantial risks associated with product
or service usage;
of any product component substitution that might
materially change the product or
on the buyer's purchase decision;
of extra cost-added features.
the area of promotions:
of false and misleading advertising;
of high-pressure manipulations, or misleading sales
of sales promotions that use deception or manipulation.
the area of distribution:
manipulating the availability of a product for the
purpose of exploitation;
using coercion in the marketing channel;
exerting undue influence over the reseller's choice
to handle a product.
the area of pricing:
engaging in price fixing;
practicing predatory pricing;
the full price associated with any purchase.
the area of marketing research:
selling or fundraising under the guise of conducting
research integrity by avoiding misrepresentation
and omission of pertinent research data;
outside clients and suppliers fairly.
should be aware of how their behavior may influence
or impact the behavior of others in organizational
relationships. They should not demand, encourage or
apply coercion to obtain unethical behavior in their
relationships with others, such as employees, suppliers,
confidentiality and anonymity in professional relationships
with regard to privileged information;
their obligations and responsibilities in contracts
and mutual agreements in a timely manner;
taking the work of others, in whole, or in part,
and representing this work as their own or directly
benefiting from it without compensation or consent
of the originator or owner; and
manipulation to take advantage of situations to
maximize personal welfare in a way that unfairly
deprives or damages the organization of others.
AMA member found to be in violation of any provision
of this Code of Ethics may have his or her Association
membership suspended or revoked.
of Ethics for Marketing on the Internet
Internet, including online computer communications,
has become increasingly important to marketers'
activities, as they provide exchanges and access
to markets worldwide. The ability to interact with
stakeholders has created new marketing opportunities
and risks that are not currently specifically addressed
in the American Marketing Association Code of Ethics.
The American Marketing Association Code of Ethics
for Internet marketing provides additional guidance
and direction for ethical responsibility in this
dynamic area of marketing. The American Marketing
Association is committed to ethical professional
conduct and has adopted these principles for using
the Internet, including on-line marketing activities
utilizing network computers.
marketers must assess the risks and take responsibility
for the consequences of their activities. Internet
marketers' professional conduct must be guided by:
of professional ethics to avoid harm by protecting
the rights of privacy, ownership and access.
to all applicable laws and regulations with no
use of Internet marketing that would be illegal,
if conducted by mail, telephone, fax or other
of changes in regulations related to Internet
communication to organizational members on risks
and policies related to Internet marketing, when
commitment to ethical Internet practices communicated
to employees, customers and relevant stakeholders.
collected from customers should be confidential
and used only for expressed purposes. All data,
especially confidential customer data, should be
safeguarded against unauthorized access. The expressed
wishes of others should be respected with regard
to the receipt of unsolicited e-mail messages.
obtained from the Internet sources should be properly
authorized and documented. Information ownership
should be safeguarded and respected. Marketers should
respect the integrity and ownership of computer
and network systems.
should treat access to accounts, passwords, and
other information as confidential, and only examine
or disclose content when authorized by a responsible
party. The integrity of others' information systems
should be respected with regard to placement of
information, advertising or messages.
Society for Quality Code of Ethics
uphold and advance the honor and dignity of the profession,
and in keeping with high standards of ethical conduct
I acknowledge that I:
be honest and impartial, and will serve with devotion
my employer, my clients, and the public.
strive to increase the competence and prestige of
use my knowledge and skill for the advancement of
human welfare, and in promoting the safety and reliability
of products for public use.
earnestly endeavor to aid the work of the Society.
With the Public
do whatever I can to promote the reliability and
safety of all products that come within my jurisdiction.
endeavor to extend public knowledge of the work
of the Society and its members that relates to the
be dignified and modest in explaining my work and
preface any public statements that I may issue by
clearly indicating on whose behalf they are made.
With Employers and Clients
act in professional matters as a faithful agent
or trustee for each employer or client.
inform each client or employer of any business connections,
interests, or affiliations which might influence
my judgment or impair the equitable character of
Will indicate to my employer or client the adverse
consequences to be expected if my professional judgment
not disclose information concerning the business
affairs or technical processes of any present or
former employer or client without his consent.
Will not accept compensation from more than one
party for the same service without the consent of
all parties. If employed, I will engage in supplementary
employment of consulting practice only with the
consent of my employer.
take care that credit for the work of others is
given to those whom it is due.
Will endeavor to aid the professional development
and advancement of those in my employ or under my
not compete unfairly with others; will extend my
friendship and confidence to all associates and
those with whom I have business relations.