Mission Statement

To provide our customers with ethical, educational and developmental guidance through marketing and operational research (presentation), performed with proven marketing and operational research tools that best meet the goals, needs, and expecatations of our customers.

Alexandria Marketing Research Group, Inc. - Company Name Origin

Alexandria, was founded in 332 B.C. on the Pharos island by Alexander the Great, king of Macedonia. He planned the city as one of the finest ports of the ancient world, where a famous lighthouse, considered one of the Seven Wonders of the World, lit the ships' path. Alexandria also became the capital of Egypt, where numerous palaces, libraries, and influential schools were build. The city developed into the literary and scientific center of the ancient world. Its location also made it the center of commerce between the East and the West.

This virtual port, like Alexandria, can be a lighthouse for organizations that need guidance to plot their position on the sea of commerce. This research center should be a safe haven for knowledge that lights the way through business storms. Companies, like ships, cannot carry all of the necessary knowledge and may need external resources. Our resources help to provide you with interpretation of complex scientific information in an understandable and useful language. We are interested in the pragmatic application of business science tools to help businesses know what direction the winds are blowing, know which direction will be most successful, identify where they are in relationship to where they are going, and know how fast they are moving.

• Can you identify which direction the winds are blowing?
• Do you know which direction will be most successful?
• Do you know where your organization is in relationship to where you are going?
• Do you know how fast you are moving?

If you need help with answers to these questions, contact Alexandria.

Alexandria's Services

Advertising Effectiveness Analysis
Benchmarking
CAHPS Surveys
Competitive Survey
Correspondence Analysis
Customer Satisfaction Measurement
Customer Value Analysis
Design of Experiments
Discriminant Analysis
Economic Impact Studies
Employee Satisfaction Measurement/ Quality of Work Life Measurement
Focus Groups
Forecasting
Growth Share Matrix
Image Measurement
Inventory Management
Linear Programming
Logistics Modeling
Marketing Training
New Product Forecasting
Operations Management
Optimization Modeling
Pricing Studies
Product Life Cycle
Product Positioning Analysis
Proforma – Financial Plan
Quality Training
Sales Forecasting
Statistical Data Analysis
Statistics Training
Strategic Business – Planning Grid
Strategic, Tactical, and/or Operational Planning
Structural Equation Modeling (SEM)
SWOT Analysis
System Simulation
Tradeoff Analysis/ Conjoint Analysis

American Marketing Association Code of Ethics

Members of the American Marketing Association are committed to ethical professional conduct. They have joined together in subscribing to this Code of Ethics embracing the following topics:

Responsibilities of the Marketer

Marketers must accept responsibility for the consequences of their activities and make every effort to ensure that their decisions, recommendations and actions function to identify, serve and satisfy all relevant publics: customers, organizations and society.

Marketers' Professional Conduct must be guided by:

The basic rule of professional ethics: not knowingly to do harm;
The adherence to all applicable laws and regulations;
The accurate representation of their education, training and experience; and
The active support, practice and promotion of this Code of Ethics.

Honesty and Fairness

Marketers shall uphold and advance the integrity, honor and dignity of the marketing profession by:

1. Being honest in serving consumers, clients, employees, suppliers, distributors, and the public;
2. Not knowingly participating in conflict of interest without prior notice to all parties involved; and
3. Establishing equitable fee schedules including the payment or receipt of usual, customary and/or legal compensation for marketing exchanges.

Rights and Duties of Parties in the Marketing Exchange Process

Participants in the marketing exchange process should be able to expect that

1. Products and services offered are safe and fit for their intended uses;
2. Communications about offered products and services are not deceptive;
3. All parties intend to discharge their obligations, financial and otherwise, in good faith; and
4. Appropriate internal methods exist for equitable adjustment and/or redress of grievances concerning purchases.

   It is understood that the above would include, but is not limited to, the following responsibilities of the marketer:

In the area of product development and management:

• disclosure of all substantial risks associated with product or service usage;
• identification of any product component substitution that might materially change the product or
• impact on the buyer's purchase decision;
• identification of extra cost-added features.

In the area of promotions:

• avoidance of false and misleading advertising;
• rejection of high-pressure manipulations, or misleading sales tactics;
• avoidance of sales promotions that use deception or manipulation.

In the area of distribution:

• not manipulating the availability of a product for the purpose of exploitation;
• not using coercion in the marketing channel;
• not exerting undue influence over the reseller's choice to handle a product.

In the area of pricing:

• not engaging in price fixing;
• not practicing predatory pricing;
• disclosing the full price associated with any purchase.

In the area of marketing research:

• prohibiting selling or fundraising under the guise of conducting research;
• maintaining research integrity by avoiding misrepresentation and omission of pertinent research data;
• treating outside clients and suppliers fairly.

Organizational Relationships

Marketers should be aware of how their behavior may influence or impact the behavior of others in organizational relationships. They should not demand, encourage or apply coercion to obtain unethical behavior in their relationships with others, such as employees, suppliers, or customers.

• Apply confidentiality and anonymity in professional relationships with regard to privileged information;
• Meet their obligations and responsibilities in contracts and mutual agreements in a timely manner;
• Avoid taking the work of others, in whole, or in part, and representing this work as their own or directly benefiting from it without compensation or consent of the originator or owner; and
• Avoid manipulation to take advantage of situations to maximize personal welfare in a way that unfairly deprives or damages the organization of others.

Any AMA member found to be in violation of any provision of this Code of Ethics may have his or her Association membership suspended or revoked.

Code of Ethics for Marketing on the Internet

Preamble

The Internet, including online computer communications, has become increasingly important to marketers' activities, as they provide exchanges and access to markets worldwide. The ability to interact with stakeholders has created new marketing opportunities and risks that are not currently specifically addressed in the American Marketing Association Code of Ethics. The American Marketing Association Code of Ethics for Internet marketing provides additional guidance and direction for ethical responsibility in this dynamic area of marketing. The American Marketing Association is committed to ethical professional conduct and has adopted these principles for using the Internet, including on-line marketing activities utilizing network computers.

General Responsibilities

Internet marketers must assess the risks and take responsibility for the consequences of their activities. Internet marketers' professional conduct must be guided by:

1. Support of professional ethics to avoid harm by protecting the rights of privacy, ownership and access.
2. Adherence to all applicable laws and regulations with no use of Internet marketing that would be illegal, if conducted by mail, telephone, fax or other media.
3. Awareness of changes in regulations related to Internet marketing.
4. Effective communication to organizational members on risks and policies related to Internet marketing, when appropriate.
5. Organizational commitment to ethical Internet practices communicated to employees, customers and relevant stakeholders.

Privacy

Information collected from customers should be confidential and used only for expressed purposes. All data, especially confidential customer data, should be safeguarded against unauthorized access. The expressed wishes of others should be respected with regard to the receipt of unsolicited e-mail messages.

Ownership

Information obtained from the Internet sources should be properly authorized and documented. Information ownership should be safeguarded and respected. Marketers should respect the integrity and ownership of computer and network systems.

Access

Marketers should treat access to accounts, passwords, and other information as confidential, and only examine or disclose content when authorized by a responsible party. The integrity of others' information systems should be respected with regard to placement of information, advertising or messages.

American Society for Quality Code of Ethics

To uphold and advance the honor and dignity of the profession, and in keeping with high standards of ethical conduct I acknowledge that I:

• Will be honest and impartial, and will serve with devotion my employer, my clients, and the public.
• Will strive to increase the competence and prestige of the profession.
• Will use my knowledge and skill for the advancement of human welfare, and in promoting the safety and reliability of products for public use.
• Will earnestly endeavor to aid the work of the Society.

Relations With the Public

1. Will do whatever I can to promote the reliability and safety of all products that come within my jurisdiction.
2. Will endeavor to extend public knowledge of the work of the Society and its members that relates to the public welfare.
3. Will be dignified and modest in explaining my work and merit.
4. Will preface any public statements that I may issue by clearly indicating on whose behalf they are made.

Relations With Employers and Clients

1. Will act in professional matters as a faithful agent or trustee for each employer or client.
2. Will inform each client or employer of any business connections, interests, or affiliations which might influence my judgment or impair the equitable character of my services.
3. Will indicate to my employer or client the adverse consequences to be expected if my professional judgment is overruled.
4. Will not disclose information concerning the business affairs or technical processes of any present or former employer or client without his consent.
5. Will not accept compensation from more than one party for the same service without the consent of all parties. If employed, I will engage in supplementary employment of consulting practice only with the consent of my employer.

Relations With Peers

1. Will take care that credit for the work of others is given to those whom it is due.
2. Will endeavor to aid the professional development and advancement of those in my employ or under my supervision.
3. Will not compete unfairly with others; will extend my friendship and confidence to all associates and those with whom I have business relations.