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Logistics Modeling

Improving Profitability with Logistics Management

According to the Council of Logistics Management (CLM), logistics is “the process of planning, implementing, and controlling the efficient, effective flow and storage of goods, services, and related information from the point of origin to the point of consumption for the purpose of conforming to customer requirements.”

The key to effective strategic logistics requires the leveraging of combined assets of a company with key suppliers of material and services. The strategic logistics is performend through two strategies: push and pull.

Push - Manufacturers dominated the retail channel and used long production runs to gain efficiencies of scale. Because production is not aligned with sales, surplus in inventory exists. This excess product is pushed out to the retailer through use of deals and promotions. This results in inefficient supply chain management.

Pull - The system “listens” to the consumer through the retail channel. Transmits preferences back up the pipeline and quickly responds with the merchandise demanded. The objective is to reduce inventory management for all trading partners.


Enhancing Logistics Performance with Models and Decision Support Systems:

  • Survey of Network Modeling Technology
  • Integrated Logistics Network Design
  • Economy of truckload Carriers
  • Win-Win Bidding and Award
  • The role of Heuristics in Integrated Supply Chain Modeling
  • Supply Chain Decision Support Systems - Vendor and Software Selection: A User’s Perspective
  • Vehicle Scheduling Algorithms
    Developing Optimal Logistics Strategies

Figure 1: Heuristics Algorithms - single site selection
Alexandria Marketing Research Group, Inc. 212 1/2 W. 5th St., Joplin, MO 64801, Phone: 888.420.8884
Revision Date June 5, 2008