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Growth Share Matrix

The Growth Share Matrix is a strategic planning tool, developed by Boston Consulting Group, measuring the firm's relative market share in relationship to its average competitor, the market growth rate and specific product volume. This tool can be used for the entire product mix, product line or individual product.

The Growth Share Matrix can determine proper utility of funds concerning product awareness and name brand identity, product segmentation features, product improvement and maintenance, and product reinvention in the marketing mix.

Fifure 1: Growth Share Matrix
Alexandria Marketing Research Group, Inc. 212 1/2 W. 5th St., Joplin, MO 64801, Phone: 888.420.8884
Revision Date June 5, 2008