Principals:

Rella Jeffries, MBA, CQE, CSSBB, ASQ Senior Member, Managing Partner

email at rjeffries@alexandriamarketing.com

Patrick R. Sells, MBA, CQM, ASQ Senior Member, Managing Partner

email at psells@alexandriamarketing.com

You can also send us an information request here.

Other contact information:

Phone:
888.420.8884

Address:
Alexandria Marketing Research Group, Inc.
212 1/2 W. 5th St.,
Joplin, MO 64801

 

Rella Jeffries, MBA, CQE, Managing Partner of Alexandria Marketing Research Group, Inc. She has been involved in the practical application of marketing research tools including conjoint analysis for new product design, focus group analysis for questionnaire design and strategy formulation, factor analysis for customer satisfaction dimension measurement, structural equation modeling for causal marketing determination, and Box-Jenkins modeling for forecasting product sales in such areas as Health Care, Legal services, Education, Telecommunications, and Manufacturing industries. Additionally, her statistical expertise involved projects relating to manufacturing plant experimental design (DOE), designed mixture experiments for recipe formulation, simulation modeling of telecommunications port usage and customer call center activity, linear programming optimization for freight dispatch decisions, and continuous move modeling for common carrier dispatch decisions. She is an adjunct professor in Mathematics at Crowder College at both Webb City, Missouri and Neosho, Missouri campuses. She co-authored, "Customer Satisfaction Measurement Instruments, In health care, does one size fit none?" published in the February 2000 issue of Quality Progress, “Using Repeatability and Reproducibility Studies to Evaluate a Destructive Test Method” published in the fall 1997 issue of Quality Engineering, and “The APT Model For Assessment of Prospective Shingle Performance Test Methods” that appeared in the Proceedings of the Fourth International Symposium on Roofing Technology, September 17-19, 1997. She received a B.S. in Mathematics and a Masters in Business Administration in Marketing Research. She has been an active member in the American Marketing Association and the American Society of Quality for the past 10 years. She is an ASQ Certified quality Engineer (CQE).

 

Patrick R Sells, MBA, CQM, ASQ Senior Member, Managing Partner of Alexandria Marketing Research Group, Inc. He has been involved in the practical application of market research measuring: customer satisfaction, customer value, and consumer needs assessment in such areas as Health Care, Legal, Education, Telecommunications, Manufacturing, and Fashion industries. He has been instrumental in helping develop quality marketing measurement programs to establish effectiveness in product development, physical distribution services, promotional campaigns, and pricing policies. He co-authored, "Customer Satisfaction Measurement Instruments, In health care, does one size fit none?" in the February 2000 issue of Quality Progress. He is an Adjunct Professor of Marketing and Statistics at Southwest Missouri State University. He has presented to Fortune 500 companies and Educational institutions on the subjects of Fundamentals of Marketing, Applied Marketing Research, Quality Methods in Management, Forecasting using Univariate and Multivariate Techniques, and Customer Satisfaction Questionnaire Design. He received a B.S. in Marketing and a Masters in Business Administration in Marketing Research. He has been an active member in the American Marketing Association and the American Society of Quality for the past 20 years. He also served as a judge for the 2001, 2002, and 2003 Missouri Team Quality Award process. He is an ASQ Certified Quality Manager (CQM).