tool, developed by General Electric, maps the external
industry vs. the internal firm's forces using multiple
factors to determine grid placement. It is a systematic
perception measurement used to determine the attractiveness
of the industry and the business strengths of the firm.
The grid can be used to identify the strategic development
of the product and evaluation of market share.
The value of this tool lies in its power to allow an
organization to analyze potential new products' or existing
products' relationships to business opportunities, environmental
threats and the firm's strengths and weaknesses. The
tool provides an annualized evaluation of the effectiveness
and performance of long-term strategic planning.