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Strategic Business - Planning Grid

This tool, developed by General Electric, maps the external industry vs. the internal firm's forces using multiple factors to determine grid placement. It is a systematic perception measurement used to determine the attractiveness of the industry and the business strengths of the firm. The grid can be used to identify the strategic development of the product and evaluation of market share.

The value of this tool lies in its power to allow an organization to analyze potential new products' or existing products' relationships to business opportunities, environmental threats and the firm's strengths and weaknesses. The tool provides an annualized evaluation of the effectiveness and performance of long-term strategic planning.

Figure 1: Planning Grid
Alexandria Marketing Research Group, Inc. 212 1/2 W. 5th St., Joplin, MO 64801, Phone: 888.420.8884
Revision Date June 5, 2008