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Product Life Cycle

The Product Life Cycle is a strategic analysis of new and existing product growth rates positioned upon an S curve. Phases of product acceptance are central to the analysis. Used annually, this tool identifies product opportunities and threats as well as where the firm's product is positioned in relationship to time. This tool's analysis will enable the firm to make strategic product mix entry/exit decisions based upon the market.

Figure 1: Product Life Cycle
Alexandria Marketing Research Group, Inc. 212 1/2 W. 5th St., Joplin, MO 64801, Phone: 888.420.8884
Revision Date June 5, 2008