purpose of the SWOT (Strengths, Weaknesses, Opportunities,
and Threats) Analysis is to identify internal strengths
and weaknesses and to scan the external environment
for opportunities and threats. This will guide a company
in the effort of transforming weaknesses to strengths
and turning threats to opportunities. The matching of
strengths to opportunities allows a company to develop
strategies for the future.
Analysis allows a company to focus efforts and resources
on long-range considerations rather than on short-term
cost cutting. The basis of differentiation is the ability
to move weaknesses to strengths and threats to opportunities.
SWOT Analysis provides a road map for the marketing